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ParkEats!

A food-ordering app for the fictitious ParkLand Amusement park

Created for the Google UX Certificate Program

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Project Overview

Project Duration: February 2023 - August 2023​

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Client: ParkLand Amusement Park, a fictious amusement park located in California, seeking growth and expansion 

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The problem: ParkLand guests already spend their days waiting in lines for rides. They don't want to wait in even more lines, they just want their food!

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The goal: Create an app to help the in-park food ordering process to be easier and faster for users (skipping the line!) 

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Roles

  • UX Researcher

  • UI Designer

  • Brand Designer

  • Project Manager

Tools

  • Figma

  • Google Slides/Sheets

  • Procreate

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Understand

Summary

I evaluated what hypothetical ParkLand guests might need in this new app, focusing on our most desirable customers (i.e. pass-holders), while still ensuring I included a wide-breadth of individuals. 

 

I wanted to consider a large range of ages and participants from various stages of life. As a food app, I also wanted to consider individuals with food allergies and other dietary restrictions. 

Storyboarding

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Burrows_GoogleCaseStudy (1).png

Competitive Audit

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I compared the experience of 5 different theme park apps: Disneyland, Knott's Berry Farm, Busch Gardens, San Diego Safari Park, Legoland
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I focused on features especially in regards to the
mobile dining experience

User Personas

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Burrows_PersonaEx.png

Pain Points

Focusing on our first persona, I evaluated 4 pain points for the user

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Efficiency

Marco doesn’t want to waste any time. He tries to make the most of his visits to the park

Cashless

Marco prefers to use ApplePay. He rarely has cash on him. 

Dining Out

Marco wants to eat out. He doesn’t like the idea of having to bring his own food somewhere, even if it might make the day more efficient. 

Options

Marco hasn’t seen anything that could help him at ParkLand

Design

Wireframing

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I created three homepage options for our app, based on what I had seen already in use by other amusement park apps. 

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I primarily experimented with the emphasis on the home screen:

  1. Search bar front and center; overlaying map

  2. List of restaurants/locations with pictures displayed

  3. Main image with timer for food order status (no search bar)

Utilizing Figma, I turned our hand-drawn wireframes into digital wireframes & lo-fi prototype

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Testing

I conducted two rounds of a moderated user study. Since I was with participants, I was able to ask for elaboration on areas of frustration or confusion

Participants were asked to perform a specific set of tasks, while also having the freedom to explore the app as they desired. 

 

Below is a shortened version of the script used in the study:

  • Navigate to the map

  • Return to the main menu

    • Find another way to the map, if possible​

    • Why was one way more intuitive than the other?​

  • Please find "Famous Burgers" on the map

  • Build your own meal 

  • Locate the app menu

  • Locate the star button in the navigation bar

    • Where would you expect it to take you in the app?​

  • Would you be interested in a rewards program offered through the app?

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The findings of the first testing were recorded in a Google Sheet document and later consolidated into an affinity diagram 

Pattern Identification

affinity diagram.png
userResults.png

 Still using Figma, I created mockups with the new findings in mind

1.) Participants wanted plenty of options when it came to customization

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2.) I also created more intuitive (+/-) buttons for the user

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3.) The images at the top make it clear to the user what is already in their order (ex: on their sandwhich)

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hifi_ex.png

1.) Participants were distracted or annoyed with the deals. We still wanted to utilize space on the hoes screen, but chose to provide information more useful to the guest

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2.) We added text to the navigation icons to clarify their purposes

Brand & Define

Brand Kit

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I chose a color palette that was fun and youthful. 

I also created the logo with "Jua" font and my own exclamation point/fork illustration

Going Forward

What I Learned

I learned a lot about the importance of satisfying users in the beginning stages. Take care to make your design as easy to use as possible, even if the design is not quite up to par yet. 

Next Steps

1) Determine how to handle ordering from multiple restaurants at once

2) Create a rewards (points) program for ParkLand restaurant

3) Integrate the most used features of ParkEats into an overall ParkLand app

Certifications

Coursera (Google Career Certificates)

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Google UX Design Specialization 

September 2023

Credential ID: QVUKYR67LKQM

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